Thursday, March 29, 2012

Ambercrombie and Fitch facing backlash over pants ad


Ambercrombie and Fitch Twitter page has been flooded with outrage over "Nigger Brown" Pants ad. Hip Hop Wired reports:

Ever since word of the "ni**er brown" pants hit the news circuit, the massive online backlash that the company has received continues to trudge forward. Tons of users have flooded the retailer's Twitter page demanding an apology for the racist move, yet the company has yet to release an online response to tide those angered by the controversy.

So the question becomes, why is it that Abercrombie wasn't aware of this alleged fake website until now? Surely, there has to be someone on the payroll of a multi-million dollar company whose job is to traffic fraudulent sites at the very least, and be on the lookout for any racist or defamatory content that may be damaging to the company's reputation.

A&F released a statement to TMZ blasting the fake site and proclaiming that they were unaware of the situation, but that's not enough. Given the fact that the Kingsoft Corp., the Chinese-English translation software company behind the incident, has been in business for over 20 years, it seems suspicious that this technological glitch is just now being uncovered.

Perhaps this is less a case of mistaken identity, and more of evidence of a lack of respect for its customers, and all who have been offended by the "ni**er pants."




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