Record companies and managers would bribe radio DJ's to give their artists radio play. Although illegal, this practice has never stopped and continues to be used today, albeit in more subtle forms. Rule # 4080 still applies and the methods industry execs use have evolved over time.
With the rise in new technology and the dominance of the internet threatening the music industry's outdated business model, new “questionable” tactics have been developed to help labels stay afloat. Here are just 5 secrets the music industry doesn't want you to know!
1. YouTube views, Facebook “Likes”, and Twitter followers can be bought for a moderate fee: There are now dozens of companies who specialize in increasing numbers. Some companies use special technology to achieve their goals while others claim to be able to get thousands of “real” followers. If that weren't crazy enough, “positive” YouTube comments supposedly written by real people can also be purchased!
This kind of practice is deceptive as hell and makes it difficult for aspiring artists who have to compete against those who have the means to buy such services. I guess quality doesn't matter when you can just buy your way to popularity.
2. Buying the # 1 Spot: Once YouTube Views, Facebook “Likes”, and Twitter followers have been bought, it's time for the label to really go all out and buy thousands of CD's and downloads to help the artist get to # 1 within the first couple of weeks of release. Since sales have been declining due to free and illegal downloads, it's become more and more challenging for artists to hit the top of the charts.
This is why some labels are buying their own products (often with the artist's money), in hope that achieving # 1 will generate publicity and result in more sales and touring opportunities. The idea is that the average fan is more likely to support an artist who appears to have a large following. It's all about image and perception, and for today's mainstream music fan, this counts more than talent.
3. Professional Reviewers: Ever read customer reviews on Amazon or iTunes? Some are brief, misspelled, and poorly thought out while others are thorough and clearly expressed, almost as if a “professional” had written it. Shockingly, that's exactly what's happening!
Writers are paid to act like customers and write positive reviews. Sometimes, these writers are simply part of the artist's team, other times, they're professional writers who get hired for their review services. Companies have gotten in trouble for this kind of practice but this hasn't stopped it from happening. Again, this makes it difficult for new artists who don't have the means to compete against this kind of deception.
4. Wardrobe Malfunctions, Nude Pics, and Sex Videos: Every week, there seems to be another naked celebrity in the news: Nicki Minaj and Kelly Rowland's wardrobe malfunctions a couple of days apart from each other, Rhianna's explicit pics popping up regularly, and sex videos of B and C list entertainers leaked on every gossip site.
Why do artists continue to perform in outfits that barely cover them up and then act shocked when a breast pops out? Truth is, most of these incidents are planned by the artists and their team for publicity. As soon as the pictures or videos are leaked, hundreds of blogs and sites repost them right away.
Millions of Facebook and Twitter users repost them as well. In a matter of 24 to 48 hours, that artist is Googled millions of times which causes their name to “Trend” online or on Twitter and increases their search ranking. For the artist, this is an amazing free promotional tool that would otherwise cost hundreds of thousands of dollars in marketing.
All it takes is a little nudity and the public becomes their street team, their sales increase, the gossip sites have new content that drives traffic to them, and everyone's happy…except for real artists with real talent who can't get the same “free” promotion because they're more interested in making music than showing their rear-ends and boobs.
5. Fake Beef, Phony Stories, and Controversy: Replace wardrobe issues, nude pics, and sex videos with fake beef, phony stories, and controversy and the result is the same: free publicity.
Did Soulja Boy buy himself a $55 million jet for his 21st birthday? Is Rick Ross really threatening Kreayshawn? Did Wayne really take shots at Jay Z? Does Kanye actually have 6 toes? Ok, I made that one up but you get the idea!
When an artist, or an assistant pretending to be them, tweets something weird, crazy, unusual, or controversial, they know that it'll spread in a matter of hours and eventually make the top blogs and gossip sites who welcome this kind of foolishness. And again, everyone seems to get something out of it. There was a time when this type of nonsense would have hurt an artist's career. Now, it sustains it…and that's pitiful.
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